WEIDER BULGARIA - Web Design Project

How it all started

After I started to seriously deal with UX and UI design it was quite normal to use the new knowledge in the company in which I work and so I decided to update the company’s website.

A problem that had to be solved

We met with the manager of the company and considered several options for what the original design will look like, based on the data collected by us from our long-term customers.

Competitive Research

Since we are in Bulgaria and we are in the field of food supplements, there are two names that stand out when we talk about this topic. I will not share who they are because they definitely do not need more advertising.

What I can point out as a disadvantage with them is too many products of unclear origin, which confuses consumers. In our site and the company I work for, we hold on to quality and transparency, our customers know who we are and want to get the best, this is what I can point out as our strongest side.

The Typeface

I chose Montserrat as the font because it is probably one of the favorite fonts of every designer, with a beautiful and modern look and most importantly easy to read on any screen.

Colors

The colors I have chosen are strictly in line with the brand and tied to all WEIDER partners, the goal is to achieve consistency with all distributors around the world.

Website

With each passing year, online commerce is constantly evolving and people are so used to online shopping that it is unforgivable to be a merchant without a quality website.

I created the new weider shop using wordpress and elementor page builder. I created a fully responsive website for mobile and web. The site includes a home page with a store page, information and presentation of the company and a contact page.